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Four ways to BOOST a bowl.
Big or small, fussy or greedy, dog or cat. Whatever’s in the bowl today, there’s a way to feed a little better, every day.
Gently cooked, complete and balanced, frozen fresh.
Dry food with real meat pieces. Easy, and it keeps in the cupboard.
A sprinkle of real meat or fish on top of their dry food.
Part fresh, part kibble+. The best of both, at your pace.
A little better, every day, adds up.
One topper a day is 365 better bowls a year.
Your first step
Two taps to your first BOOST.
We’ll only ever suggest one small step at a time. You can always go further later.
1Who are we feeding?
2What’s in the bowl today?
Step 1 · Sprinkle
Start with a sprinkle.
Keep their usual kibble and add a pinch of real, freeze dried fish on top. It’s the easiest first step there is.
- Real freeze dried fish on every bowl
- Or make kibble+ the base, with real meat pieces
Step 1 · Sprinkle
Add a little crunch and real meat.
Wet food is a good base. A sprinkle of freeze dried topper adds texture and a hit of real meat.
- Real freeze dried meat or fish on top
- Freeze dried bites for treat time
Step 3 · Mix
Try gently cooked for some meals.
You already feed fresh. Gently cooked gives you the same real meat, with no bones to handle and nothing raw on the worktop.
- 70% human quality meat, cooked at 93°C
- Complete and balanced for adult dogs
- Frozen fresh, just like raw, easier to serve
Step 3 · Mix
Make fresh the base.
Keep the mix, just make half the bowl a fresh meal. It’s the biggest step up for the least change.
- Half the bowl as a complete fresh meal
- Keep a topper for flavour
- Subscribe and save 10%
Step 1 · Sprinkle
Win them over with a topper.
Fussy eaters usually come round to real meat. Sprinkle a topper on, then try a fresh meal once they’re hooked.
- Real meat smell and taste, on top
- Try a fresh meal when they’re ready
Step 1 · Sprinkle
Start with a sprinkle.
Keep their biscuits and add a pinch of freeze dried fish. Cats love the smell.
- Real freeze dried fish on every bowl
- Freeze dried salmon bites for treat time
Step 1 · Sprinkle
Top up the good stuff.
Wet food is a good base for cats. Add a topper for real meat, and freeze dried bites for treat time.
- Real freeze dried chicken on top
- Freeze dried chicken bites for treats
Step 3 · Mix
Try gently cooked for some meals.
Our gently cooked cat meals give your cat fresh meat without the raw prep.
- Gently cooked
- Frozen fresh
Step 3 · Mix
Make fresh part of the routine.
Keep the variety and add a fresh meal a few times a week.
- Gently cooked fresh meals
- Mix and match in one box
Step 1 · Sprinkle
Win them over with a topper.
Picky cats can’t resist the smell of real fish. Sprinkle a topper over their usual food.
- Real fish smell and taste, on top
- Freeze dried chicken bites as a treat
The BOOST scale
Four steps. Go as far as you like.
From a sprinkle on top to a full fresh bowl. Most people start with step one, and plenty stay there. That’s still a better bowl.
Toppers · freeze dried
Sprinkle
- How
- A pinch of freeze dried meat or fish on top of their usual bowl.
- Suits
- Anyone on kibble or wet food, and fussy eaters.
- Adds
- Real meat or fish, and flavour.
Kibble+ · dry with real meat
Kibble+
- How
- Make kibble+ their everyday dry food, on its own or with a topper.
- Suits
- Dry food fans who want real meat pieces in every bowl.
- Adds
- Real meat pieces and superfoods, and it keeps in the cupboard.
Half & half
Mix
- How
- Swap part of the bowl for a gently cooked fresh meal.
- Suits
- Anyone curious about fresh, without switching overnight.
- Adds
- 70% human quality meat, veg and superfoods to every bowl.
Complete fresh meals
Full BOOST
- How
- A complete, balanced fresh bowl as their everyday meal.
- Suits
- Anyone ready to go all in. Subscribe and save 10%.
- Adds
- Everything they need, gently cooked and frozen fresh.
Why it adds up
A little better, every day.
Nothing’s guaranteed. But like us, what they eat every day shapes how they feel. Small changes, repeated, add up to a lot of better bowls.
“Finally found one that he actually licks his bowl clean.” Darren M.
“She is a picky eater too so this is great.” Jacob H.
“Has made her coat very soft.” Neil R.
“Our dogs loved it!” Tatiana S.
What owners tell us they notice, from our reviews. Every pet is different, and we don’t promise results.
Switching to fresh
Go slow. Seven days.
Mix a little fresh into their usual food and build up over a week. It gives their tummy time to adjust.
¾ usual
½ usual
¼ usual
or stay mixed
Do I have to subscribe?
No. Buy once, or subscribe and save 10% on every order. Skip, pause or cancel whenever you like.
Can I mix BOOST with their usual food?
Yes. That’s the whole idea. Toppers go on any bowl, and our fresh meals mix happily with kibble or kibble+.
Is it a complete meal?
Our fresh meals and freeze dried bites are complete and balanced for adult dogs. Toppers and treats are complementary, made to go with a main meal.
How does frozen delivery work?
Fresh meals arrive frozen in an insulated box. Order by 9am and it’s with you the next weekday. Pop them in the freezer and thaw a pack the night before. Kibble, toppers and treats are ambient.
Is delivery free?
Yes, on every subscription box, and on one-off orders over £40.
Ready?
A little BOOST goes a long way.
Start with one small step. You can always go further.
Find my first step