Real food forreal friends™
Every friend deserves a little BOOST.
Minimally processed food made with real ingredients.
What BOOST is
Real food.Made the gentlest way.
Our pets aren’t so different from us. What goes in the bowl every day shapes how they feel. We make real food, with as little processing as possible, so you can give your pet the BOOST they deserve.
Real food, first.
Human quality meat, real veg and ingredients you can read on the label. If we wouldn’t recognise it, it doesn’t go in.
Minimally processed.
Every food needs making somehow. We pick the gentlest way for each one: gently cooked, freeze dried or air dried.
No judgement. Ever.
Kibble, tins, raw, a bit of everything. There’s no bad bowl, just ones that could be a bit better.
Every friend is unique
There’s a for everyone.
No big switch. No judgement. Tell us about your friend and what’s in their bowl today, and we’ll show you the easiest first step. Every step makes the bowl a bit better, and it all adds up.
See the four ways to BOOST a bowl →
Words from the pack
Licked clean.
“After trying so many different dog foods, cooked, raw, tin and dry food, finally found one that he actually licks his bowl clean!”
“Bailey, my 23 year old cat, loves the fish and chicken flavours. She is a picky eater too so this is great.”
“The food seems great, dog loves it and has made her coat very soft. Very easy to change deliveries and subscription on the website.”
“Dogs love the food, especially the meatballs. When a delivery went missing, it was sorted quickly and a new delivery arrived promptly.”
How we make it
Three gentle ways. One extra meaty.
We choose the gentlest way to make each food, so more of the good stuff makes it into the bowl. And for our meatiest range, more meat is the point.
Gently cooked
Cooked at 93°C, then snap frozen to lock it in.
Our fresh meals
Why we cook gentlyFreeze dried
Frozen, then a vacuum turns the ice to vapour. No heat.
Treats, toppers
What freeze dried meansAir dried
Dried slowly in low temperature, circulating air.
Natural treats, dry food
See the treatsExtra meaty
When more meat is the point. This range is made to pack in as much meat as possible, so it isn’t our gentlest process, and we won’t pretend it is.
Our Lickers cat treats
Why more meatLook for the roundel. Every pack wears one, so you know exactly how your friend’s food was made.
Delivered
BOOST to your door.
Build your box in minutes. Fresh meals arrive frozen. Dry food, toppers and treats are ambient, so they can come on their own or in the same box.
Pick fresh, ambient or both. Mix and match.
Fresh meals come frozen in an insulated box.
Pop it in the freezer. Thaw a pack the night before.
In store or online
Find BOOST near you.
Morrisons
The BOOST moment
A little BOOST goes a long way.
At the heart of BOOST is the feeling you get from feeding better. The licks, the nudges, the clean bowl, the look that says thank you.
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